SUKI DESIGN / ECOMMERCE · WEB DESIGN · ART DIRECTION
An editorial ecommerce experience designed for Suki Design.
The custom storefront we built from scratch on Ticimax brought together responsive commerce, digital art direction for the client-supplied visual world and an SEO-aware catalogue structure.
Editorial visual system / art-direction composition01 / SUKI DESIGN
1 custom store
design and development on Ticimax
Desktop + mobile
responsive shopping experience
Content + UX
category and product system
01 / DESIGN NEED
A brand atmosphere before a product catalogue.
Suki Design’s premium candles, cigar ashtrays and clay objects gained their value not only from function but from material, light and lifestyle associations. The digital store therefore had to move beyond a standard product grid and carry that atmosphere into the shopping experience.
02 / DIGITAL ART DIRECTION
We extended an existing identity into an editorial system for the web.
The logo and core identity were supplied by the brand. During the web-design process, Multimediatick defined the typography and colour system and designed the selection, crop, sequence and page rhythm of the brand imagery.
The core brand identity was not created by Multimediatick; digital art direction, web typography and the storefront colour system were within project scope.
Colour system
Bone, charcoal and warm burgundy tones carried the product world into the web experience.
Typography
Editorial headlines and readable commerce copy were balanced in one clear hierarchy.
Composition
Brand photography became a publishing system through rhythm, cropping and considered space.
Commerce UX
Visual character was designed alongside category discovery, product decisions and purchase actions.
03 / TICIMAX STOREFRONT
A storefront designed and coded from scratch on Ticimax.
We delivered store setup, custom theme and frontend development, responsive adaptation and launch end to end. While retaining Ticimax’s commerce infrastructure, we created a brand-specific home page, navigation and shopping rhythm.
Category and product discovery
Product story and decision
Editorial character without compromising commerce flows.
We made custom UX decisions across navigation, category discovery, product listing, product detail, cart and account flows. Generous visual areas were balanced with readable product information and clear purchase actions.
The same visual character, re-composed for mobile.
We did not simply shrink the layout. Image focus, type scale, content order and touch targets were reworked for the mobile shopping context.
04 / EDITORIAL SYSTEM
We translated brand material into a digital publishing language.
Client-supplied photography was adapted to the storefront through Multimediatick’s selection, cropping, placement and campaign-storytelling approach. The photography itself was not produced by Multimediatick.
Editorial visual system / art-direction composition
05 / CATALOGUE & CONTENT
Catalogue structure, content and discoverability were built together.
Alongside product entry and category architecture, product names and descriptions were prepared to be clear and aligned with search intent. This scope covers catalogue-level content, not a claim of general technical SEO or performance results.
Category architecture
Product entry
SEO-aware product name
Product description
Ticimax review
Launch
06 / PROJECT OUTPUTS
Verified project scope.
Unverified figures for product count, traffic, sales, conversion or SEO performance are not published.
This case study describes the design and development scope delivered by Multimediatick; subsequent content and store updates are managed by the brand.
SUKI DESIGN / NEXT PROJECT
Let’s design a digital store as distinctive as your product.
Bring brand atmosphere, ecommerce UX and technical delivery into one coherent design system.