PEMVIA SEOUL / DESIGN · COMMERCE · GROWTH
An ecommerce system combining design and performance for Pemvia Seoul.
We brought the migration from Ticimax to ikas, a premium Korean-beauty shopping experience, an SEO-ready catalogue and Meta–Google advertising into one growth system.
1 ikas store
designed and built from scratch
Ticimax → ikas
platform and catalogue migration
Meta + Google
advertising management
01 / TRANSFORMATION NEED
A new platform and a stronger digital brand experience.
As Pemvia Seoul brought Korean cosmetics to the Turkish market, it needed to renew its ecommerce infrastructure and make the brand feel stronger throughout the shopping journey. This was more than a platform migration: it required a new commerce foundation where design, catalogue operations, SEO and acquisition worked together.
02 / DESIGN · COMMERCE · SEO · ACQUISITION
A transformation working across four layers.
01
Brand experience
We translated the existing identity into a clean, premium and product-led digital store system.
02
Commerce infrastructure
We built the ikas store from the ground up and configured collections, variants, payments and shipping.
03
Catalogue & SEO
We prepared product data for migration and covered titles, descriptions, metadata, category content and technical SEO.
04
Acquisition
We managed Meta and Google campaigns across targeting, measurement, catalogue, optimisation and reporting.
03 / DIGITAL BRAND EXPERIENCE
Translating an existing identity into a digital store.
Pemvia supplied its logo, colours and brand identity. Without claiming ownership of that identity, Multimediatick translated the clean and premium feel of Korean beauty into navigation, content hierarchy, product presentation and the mobile shopping journey.
04 / IKAS COMMERCE BUILD
An ikas store designed and built from the ground up.
We reworked the store from home page to product detail using ikas capabilities. Collections, variants, payment and shipping were configured alongside the customer experience and product discoverability.
Collection structure
Products and variants
Payment configuration
Shipping configuration
05 / SHOPPING EXPERIENCE
A continuous journey from category discovery to product decision.
The broad Korean-beauty catalogue became clear menus, fast mobile navigation, readable product cards and benefit-led product detail content.
06 / SOCIAL PROOF INTEGRATION
Bringing selected Trendyol customer experiences into the storefront.
We implemented a custom synchronisation system that matches Pemvia products with their Trendyol counterparts. Selected reviews meeting the brand’s rating and content criteria are displayed in the ikas store with clear source, rating, date, username, text and image fields.
07 / CATALOGUE MIGRATION
Preparing the Ticimax catalogue for ikas.
We treated migration as more than a file transfer. Product, variant, brand, attribute and content fields were separated and mapped to ikas; collection and category relationships were built before a final quality-control pass.
- 01Ticimax catalogue
- 02Data separation
- 03Product / variant mapping
- 04Categories & collections
- 05SEO content
- 06ikas import
- 07Quality control
08 / CATALOGUE SEO
Connecting catalogue structure with search intent.
We prepared search-focused titles, descriptions and metadata for product and brand pages. Category content and technical SEO checks made the store architecture ready for organic discovery.
09 / PERFORMANCE MARKETING
Completing the store experience with performance marketing.
Across Meta Ads and Google Ads, we managed strategy, campaign setup, audiences, pixel and measurement, product catalogue, creative-variation direction, optimisation and reporting.
Campaign strategy
Meta Ads
Google Ads
Audience & setup
Pixel, measurement & catalogue
Optimisation & reporting
10 / CAMPAIGN ASSETS
Three selected creatives used in managed campaigns.
These three assets represent different product and offer messages used in the campaigns we managed, providing real examples of the store–media relationship. Creative production ownership is not attributed to Multimediatick.
These assets reflect campaign communication from the project period and are not current offers or prices.
11 / PRODUCT PHOTOGRAPHY
Going to the brand’s warehouse to understand the products up close.
We planned a production day and photographed products at the Pemvia Seoul warehouse. The work supported the brand’s content library; the campaign creatives shown here are not presented as outputs of that shoot.
Shoot planning
Product selection and preparation
Warehouse product photography
Delivery to the content library
12 / VERIFIED SCOPE
Verified project scope.
Performance results such as ROAS, revenue, CPA, conversion rate or sales growth remain unpublished until verified data is available.
Bring design and growth together in one commerce system.
Let’s plan infrastructure migration, catalogue, SEO and advertising through one roadmap.