D EXPERT / SOCIAL & CREATIVE SYSTEM
A social and creative system that makes trust visible for D Expert.
Audience insight, a needs-led monthly content programme, community operations and channel-specific visual and video production.
NEEDS-LED
monthly content programme
IG + FB
channel management
4 VIDEOS
selected motion and broadcast proof
01 / COMMUNICATION NEED
Technical expertise needed a clear, trust-building language for social media.
Vehicle inspection carries deep technical detail and a high expectation of trust. Rather than treating content as isolated visual output, we built one communication system around the concerns of used-car buyers and sellers, the operational needs of dealerships and the differences in D Expert's services.
02 / CONTENT OPERATING SYSTEM
One content operating system—from insight to publishing.
01
Strategy
Audience, pain point, desire, objection and content-hook research
02
Editorial planning
Monthly calendar, topic mix, scripts, copy and publishing flow
03
Creative production
Design, hybrid visual production, motion and vertical video
04
Channel operations
Instagram and Facebook publishing, community management and reporting
03 / AUDIENCE & MESSAGE STRATEGY
Every piece of content started with a real decision barrier.
We built distinct message frameworks for individual used-car buyers and sellers and for corporate dealerships. Hidden risk, trust, transparent reporting, faster decisions and unexpected future costs became practical content hooks.
Hidden pain point
Core desire
Objection & barrier
Urgency
Visual and audio hook
04 / MONTHLY CONTENT PROGRAMME
Twenty monthly assets became a managed production programme—not a list of ideas.
Date, format, audience, service, script structure, purpose, copy, hashtags, production and publishing status lived in one calendar. Multimediatick owned strategy, copy, design, publishing, community management and reporting end to end.
- 01Insight & topic
- 02Script & copy
- 03Visual / motion
- 04Approval & publishing
- 05Community
- 06Reporting & learning
05 / EDUCATIONAL CREATIVE
Technical information became clear consumer stories about risk and value.
Engine risk, safety systems, inspection reports and corporate packages were translated into easy-to-consume social content through focused headlines, comparisons and clear visual hierarchy.
06 / CAMPAIGN & AD-HOC DELIVERY
Campaign speed without compromising brand consistency.
For packages, partnerships and time-sensitive offers, we combined commercial messages with D Expert's language of trust. Unplanned requests were delivered with the same care in each channel's required size and format.
Prices shown in this portfolio are from past campaign communications and are not current offers.
07 / ALWAYS-ON BRAND MOMENTS
Always-on communication also covered relevant brand moments.
Seasonal posts were not treated as generic templates; each was aligned with the brand's typography, red accent language and trust positioning.
08 / CHANNEL-SPECIFIC BROADCAST CREATIVE
A creative package built beyond the social feed and proven in a live broadcast.
For D Expert's brand presence in a NEO Spor YouTube broadcast, we produced the announcement copy, square visual and animated lower third. This was not media buying; it was channel-specific creative delivery built to the external publisher's technical format.
Announcement copy & square visual
1920×250 motion lower third
Live use on NEO Spor
09 / VERTICAL VIDEO SYSTEM
One service, two video languages for two audiences.
For individuals, we explained how an inspection report supports trust and negotiation. For dealerships, we focused on the operational speed of mobile inspection. Script, copy, visual sourcing, motion and edit were produced end to end by our team; no physical shoot was conducted.
Individual vehicle buyers and sellers
Transparent reporting, trust and clearer negotiation
Corporate dealerships
On-site inspection, independent reporting and faster decisions
10 / COMMUNITY & REPORTING LOOP
An operation that continued through community and learning after publishing.
Across an Instagram- and Facebook-led programme, publishing, community management and reporting were part of the production system. Incoming requests and content learnings fed the next planning cycle.
11 / Verified project scope
Audience and messaging strategy
Needs-led monthly visual and video content programme
Instagram- and Facebook-led channel management
Editorial calendar, copy, design, publishing and community management
Reporting and content-learning loop
4 selected educational creatives
2 campaign and 2 seasonal creatives
2 selected vertical videos
1 NEO Spor YouTube broadcast creative package
Additional creative delivery for channel-specific sizes and formats
MULTIMEDIATICK × D EXPERT