ATLAS KIRTASIYE / END-TO-END COMMERCE TRANSFORMATION
An end-to-end commerce transformation for Atlas Kırtasiye.
A custom Shopify Liquid storefront, a human-supervised SEO data operation spanning 30,000 product records, and an integrated growth system aligned with the technology.
Visit the live store
30,000
product records processed
SHOPIFY LIQUID
custom commerce build
5 VIDEOS
selected vertical creatives
01 / THE NEED
The need was not just a new storefront, but a scalable commerce system.
As Atlas Kırtasiye moved its existing commerce infrastructure to Shopify, it needed to organise a broad catalogue through the right category architecture, make every product search-ready, and grow the new experience through advertising and social production. Design, technology, data and communication could not be treated in isolation.
02 / SOLUTION SYSTEM
Four disciplines, one commerce system.
01
Strategy & design
Brand workshops, information architecture and a fully custom commerce experience
02
Shopify Liquid
Responsive frontend development and an SEO-ready technical foundation
03
Catalogue & SEO
Category tree, 30,000 product records, tags, content and import operations
04
Growth & production
Advertising, social, in-store filming and channel-ready creative
03 / CUSTOM SHOPIFY EXPERIENCE
A custom Shopify experience beyond the limits of an off-the-shelf theme.
We translated the design shaped through brand and creative workshops into a Shopify storefront coded from the ground up in Liquid. Category discovery, search, filtering, product detail and mobile purchase journeys were developed around both customer experience and SEO requirements.
Search and instant product discovery
Desktop and mobile product listing
Desktop and mobile product decision
04 / TAXONOMY & DISCOVERY
Discoverability for 30,000 products started with the category tree—not the interface.
We first established an SEO-led category structure for a broad catalogue spanning stationery, books, toys and art supplies. Main categories, subcategories, product groups, filters and tags were standardised through this system, and the storefront navigation translated the same taxonomy into a clear customer experience.
Main category
Subcategory
Product group
Filter & tag
05 / 30.000 PRODUCT DATA OPERATION
From raw spreadsheets to reviewed, Shopify-ready product data.
We separated the raw category files supplied by the brand and mapped products to the right category and tag structures. Product titles, descriptions and meta descriptions were prepared through our SEO automations with continuous specialist review. The final data was normalised into Shopify’s import template and moved into the store through controlled bulk imports.
- 01Raw spreadsheets
- 02Category tree
- 03Classification & tagging
- 04Specialist-supervised SEO automation
- 05Editorial review
- 06Shopify import template
- 07Controlled bulk import
06 / SEO SYSTEM
Product data, technical foundations and content became one organic growth system.
Alongside product SEO, the programme covered technical SEO, category copy, content work and Search Console monitoring. The result was not simply a populated catalogue, but a maintainable store structure that search engines could understand and customers could navigate.
07 / GROWTH SYSTEM
The new infrastructure became the shared foundation for demand generation.
We managed campaigns across Meta Ads, Google Ads and relevant media platforms together with social planning and creative production. Channels were not treated as disconnected deliverables, but as a growth system carrying qualified demand into one consistent store experience.
Paid media
Meta Ads, Google Ads, campaign architecture and creative variants
Social media
Content planning, publishing rhythm and brand-specific visual/video production
Commerce connection
Messaging, creative and storefront experience aligned around one purchase journey
08 / ON-LOCATION PRODUCTION
From the store environment to channel-ready creative.
We planned the shoot day, ran production in an Atlas store with our equipment, and turned the footage into different product narratives. Demonstration, in-store storytelling, edited concepts and studio treatments became vertical videos prepared for social and advertising formats.
Creative concept
Shoot day & shot list
Equipped in-store production
Edit & visual treatment
Social and advertising formats
09 / Verified project scope
1 fully custom Shopify/Liquid storefront
30,000 product records processed from scratch and imported into Shopify
SEO-led category, tag and product content system
Technical SEO, category content, Search Console and editorial work
Meta Ads, Google Ads and relevant advertising channels
Social media and creative production
5 selected video creatives
MULTIMEDIATICK × ATLAS KIRTASİYE